What we do?

We start with an interview. We want to know the spirit of your brand, product, or service, as well as the message you want to deliver. With your voice in mind, our copywriting team then writes the first draft of your script. Dissatisfied? No worries. We’re just getting started, and we’ll revise the script up to two additional times at no extra cost.

This is a video script written in AV format, and a good example of what you’ll see when you receive your drafts.

After you approve the script, we move to storyboarding; this is where our artists and producers plan and design the look of the video using sketches that help define and demonstrate the composition and progression of each scene. Two people reading the same script may have two different ideas of what a scene will look like, but a good storyboard ensures a unity of vision between the writers, illustrators, animators, and of course, you.

Here is an example of that same AV script augmented by the art from the storyboards. Is this how you imagined the scene?

An animatic is essentially a storyboard with voice over played over it. This ensures that no scenes are too long or too short and that the voice over works well with what’s happening on the screen. We provide you with a selection of voice actors demos, you choose the one that suits your message, and then we use that voice actor’s performance to create an animatic. At this point, you’ll really see the project start to come together.

After you approve the animatic and voice-over, it’s time for the fun to begin! Based on the visual references provided during the pre-production stage, our illustration team creates the first color illustration of your video. This illustration is called a styleframe, and it gives a general idea of what your video will look like in terms of color scheme, style, and feel. After you approve the styleframe, our illustrators follow the storyboard to design the remaining scenes.

After all our hard work, it’s time to bring our mutual vision to life. Full-motion animation demonstrates concepts, shows how the product or service works, and creates lasting memories in viewers’ minds. We start with a 20-30 second preview so you can get a taste of what we’re producing and right the ship with feedback way before the whole video nears completion. When you’re happy with the preview, we develop the rest of the video. Just one more step to go!

Animation is great, but it doesn’t feel complete without some great sound effects and music. Our talented sound designer will work with the final render, adding appropriate sound effects and music that will elevate the value of the video and improve the watching experience even more. Then we present the final product you. Congratulations! You’re the proud new owner of an all-new animated video. Time to wow your audience with your flashy and creative side.