Entrepreneurs like you go more than the extra mile to develop the ideal product or service. Despite all that you do, your product or services sometimes fail because you perhaps didn’t market them well enough. However, you need not throw away a good product: instead, you can choose one of the many easy-to-use and powerful tools to market your services or products. Chief among them is the use of animated infographic videos.
These videos are brief and are used to deliver a specific business idea in a simple and direct way. They are a clever combination of animation and eye-catching images. The voice-over is clear and crisp and catches the viewer’s attention quickly.
While informing the viewer of the business or product, they also serve to educate. Within barely 90 seconds, they introduce the nature of your business and the benefits your product or service can offer. Since the audio-visual medium helps easy memorableness, you can be sure your viewers will find your video useful.
Business owners can benefit immensely by creating these videos. Let’s see how:
By using animated infographic videos, you can establish your business as creative and futuristic. Moreover, by using this form of digital marketing, you can stand out in a sea of competition.
Perhaps by looking at your product, viewers are not sure how it can help them. However, if they were to see a video of the product’s applications, they would see how the product fits into their lives. This will make them purchase it immediately. Animation spells out the purpose and role of the product in an easily digestible manner.
You may choose to make an animated explainer video that introduces your product in either 2D animation or whiteboard. Either way gets the message across easily.
Consumers engage through the means of video content every day. Watching videos is known to contribute towards 33% of an individual’s online activities—that is the power of online videos. Where animated infographic videos are concerned, they help to make an online sale since they engage the customer with the help of effective content and animation.
Consumers engage through the means of video content every day. Watching videos is known to contribute towards 33% of an individual’s online activities—that is the power of online videos. Where animated infographic videos are concerned, they help to make an online sale since they engage the customer with the help of effective content and animation.
By incorporating animated videos on your company website, you attract better SEO, which works to improve your business rankings on Google searches. Not only does this make you more visible to a larger audience but also more accessible to visitors who could well convert to clients.
For better search rankings, Google’s algorithm asks that your visitors also spend a lot of time on your site. With animated videos, this has been possible, leading to a surge in growth.
By creating an animated video and placing it on your Facebook, Instagram, or Twitter accounts, you automatically reach out to innumerable potential clients all over the world who could benefit from your product or service.
Millions of viewers in different parts of the world see these social media platforms. Now, with the use of animated videos, spreading the word about your range of products or services becomes not just that much easier but interesting too.
Just as this is the digital marketing age, more specifically, the role of animated infographic videos is coming into play to deliver unprecedented results. At Pat Animation, we can create engaging Corporate animated videos that will influence viewers to reach out and buy your product.
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