Secret Nature - Animated Brand Video
Secret Nature wanted a psychedelic video that fit with their cannabis products and brand attitude.
The Client
Secret Nature is a producer and grower of the highest quality CBD products on a mission to help people feel better every day. They’ve been breeding and growing high CBD cannabis for over 10 years and are excited to finally offer these revolutionary products to people all over the world.
The Objective
The goal of the video was to generate traffic from social media and draw new customers to the client’s website while creating an appropriate brand image.
Our Approach
We explored many creative avenues for the style of the illustration and finally decided on a dark theme with highly contrasting colors and dynamic visual effects. A frame-by-frame animation technique allowed for more complex animated sequences resulting in a smooth video both engaging and pleasing to the eye.
